Press
release, Miss Star Tourism on Tanzania Great Safari Tour
April 12, 2005
Tanzania's efforts to attract more foreign investment into its
growing tourism sector have caught the ears of Miss STAR TOURISM
Chief Executive Officer, Mr. Kenneth Chung. He has accepted
an invitation from the Tanzanian Government to explore the African
country's readiness to host an international pageant this year
to promote its touristic sites and monuments.
Mr. Chung will lead a 25-member delegation of Miss STAR TOURISM
Advisory and Select Committee officials, marketing executives,
economic development strategist and contestants and media from
Germany, United Kingdom, Malaysia, South Africa, Russia, United
States and the Caribbean on a 17-day excursion of Tanzania from
April 30.
The tour has been dubbed "The Great Safari Tour." It will be
the CEO's first visit to the East African country and part of
his organisation's Africa Approach Policy Agenda, which targets
the promotion of the tourism industry across Africa in the course
of 10 years through creative tactics.
"I am honoured to be invited as a guest of the Government of
Tanzania. Tourism advancement in Africa is a key role of the
Miss STAR TOURISM Board. African states are now realising that
the new foreigner currency earner is tourism. European countries
have already capitalised on tourism by investing in infrastructure,
service and international marketing. Africa, more specifically
Tanzania's tourism sector cannot survive without creative and
unique marketing strategies.
This is where the Miss STAR TOURISM pageant comes in," Mr. Chung
said. The excursion will include visits to Tanzania's major
touristic sites, including Serengeti National Park, Mount Kilimanjaro,
Ngorongoro Crater, and the Great Lakes of Victoria, Nyasa and
Tanganyika.
Talks between the London-based organisation and the Government
of Tanzania will cover such areas as standard of accommodation
and hospitality, accessibility, transport, and security, Government's
commitment to tourism and the readiness of the Tourist Board
to embark and commit resources to creative and `out of the box'
promotional strategies.
"If Tanzania is chosen as the host country, we are talking about
bringing 100 members of the international media, marketing executives,
pageantry advisers and 150 contestants from around the world,
who will then go on to become ambassadors of Tanzania's tourist
sector. But before any deal can be signed, we have to ensure
that all these areas, such as, service and security are covered.
This is the purpose of the fact-finding trip," the CEO said.
He added: "Tanzania is blessed with incredible wildlife, unique
Arab and African cultural blend, tradition and spectacular scenery
-- all crucial ingredients to create a booming tourism industry
-- but many tourists don't know this. They all think Mount Kilimanjaro
and the famous Masai tribe can only be found in Kenya. Tanzania
has to reclaim these tourism magnets."
Mr. Chung said he believes that Tanzania's tourism sector has
the potential to be the top foreign revenue earner for the country,
monies which can be put towards eradicating poverty, the nation's
educational programmes, better health-care, especially for persons
living with HIV/AIDS and developing the tourism infrastructure
and service. "Tanzania has the potential to increase its tourist
figures from main source markets such as the United Kingdom,
Asia, Europe, and United States, and even gain new grounds in
the Caribbean and Latin and South America by capturing travelers'
attention.
What better way than through a creative promotional tool like
the Miss STAR TOURISM ," Mr. Chung said. The Great Safari Tour
ends May 17.
The Miss STAR TOURISM Advisory and Select Committee's acceptance
to visit Tanzania was based on its unvarnished passion, focused
enthusiasm and unwavering commitment to tourism promotion in
Tanzania and across Africa, in line with Miss Tourism Universe's
Africa Approach Policy Agenda, which targets the promotion of
the tourism industry across Africa in the course of 10 years.
The Strategic Business and Media Planner
for Miss STAR TOURISM Mr. Michael Orji said that "the successful
growth and development of Africa's economies lie in the shrewd
implementation of a sustained promotion of a strategic tourism
master plan within the framework of an Africa Approach Policy
Agenda", adding that, "an integrated Africa tourism promotion
is the genuine platform for a truly strategic approach to the
development of the continent's tourism industry".
The pre-conditions for the successful
and effective utilizations of the Miss STAR TOURISM pageant
as a tourism promotional tool for Tanzania are by no means major
challenges to realise. These include:
An active government committed to developing the country's tourism
resources.
A Tourist Board ready to embark upon
and commit resources to creative and 'out of the box' marketing
and promotional strategies.
A visionary and efficient organising committee that has a sound
plan and adequate resources to combine state-of-the-art pageantry
with innovative tourism marketing approaches.
· The creative and sustained engagement of Miss STAR TOURISM
contestants as tourism ambassadors of Tanzania and the adoption
of a media strategy and promotional strategy applied in three
phases.
Aims and Objectives
1. To showcase and promote the majestic and magnificent tourists
destinations in Tanzania and stimulate growth and development
in the country's tourism Industry.
2. Analyse Tanzania's tourism and its impact on economic growth
and the efforts at the formulation and implementation of sound
policy strategy to enhance foreign capital inflows as a direct
result of tourism appeal.
3. Promote the investment opportunities available in Tanzania
today, and highlight the positive steps taken by the government
of President Benjamin Mpaka's government through policy directives
and guidelines to attract foreign direct investment inflows
into the tourism sector.
4. Evaluate the measures that Tanzania has adopted to promote
trade and investment in the country through the institutionalization
of enabling framework and conducive fiscal and monetary policies
to attract both portfolio investments and foreign direct investments
- fdi.
5. Partner with key tourism sector stakeholders to develop a
sustainable strategy that would significantly spur tourism growth
through a broad-based, value-adding developmental agenda.
6. Promote the major tourist destinations in Tanzania using
pageantry as the fulcrum, the plank to attract enhanced footfall
and trigger a widening social contract.
Thank you for your continued support. Amanda WILSON Media Associate
MISS STAR TOURISM
